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the history of The Inside

The Inside was founded in 1996 by Michael Hermans – just in a bedroom like office at home. From there he prepared the projects and constructed the stands together with freelancers. In the following years The Inside developed into an allround stand building company with worldwide experience. From 2008, The Inside is based at our premises at Teugseweg.


The inside now

During the last 20 years The Inside has grown to a medium-sized organisation with 65 employees, approximately 25 in office, 15 in our workshop and 25 in the field service. In addition to our own team we regularly rely on a large number of certain professional freelancers so that we are able to realise all these projects. Despite this growth we have been able to stay flexible. In the meantime our company had been structured in such a way that we can control and manage the entire process.

We are located in Deventer, a city in the east of The Netherlands, near the German border. Therefore, it takes us only 30 minutes to reach that border.

Our current location is 14,000 square meter and has everything under one roof: account and project management, design, technical draftsmen, DTP, CNC driven workshop including a spray paint compartment, large stock of rental parts and furniture, warehousing, transport and our own construction crews.

We deliver about 500 projects annually worldwide with our team of skilled workers.



The name “The Inside” symbolises the idea that we can operate productively not only by looking at the order we receive but also by fully understanding who our client is. Thanks to this company philosophy we are able to give full attention to detail in designing and constructing your final product which will unmistakably make you stand out from the crowd.

One of the reasons that we continuously pleasantly surprise our clients and that we have a lot of returning customers is the fact that we have all disciplines under one roof, so that we can offer an enormous amount of creativity and extremely good quality.

We are convinced that The Inside is your ideal partner construct a professional stand across Europe. Are you interested? Please contact us to find out more.