Objectives, target group and budget are the basis for the next steps. Call us to help you further!

Design; create a unique look and feel that fits perfectly.

Crew; determine which people fit the stand or event crew, organise meetings to create ‘awareness’ and involve them in the process. Discuss clearly who will perform what task, how visitors will be addressed and what data needs to be collected.

Campaign; set up a concrete on- and offline communication plan and invite leads.

Kick off; check onsite that everything is neatly in place or standing, neatly finished and that all equipment is working. Letter the final details to the stand crew and make sure everyone is visibly recognisable.

Follow-up; define actions for after the fair or event. This is how you make SMART-defined goals trackable and measurable.