Start-up of your project

The decision to participate in a fair or set up your own event is made months before the actual event. When you are in the process of making this decision, it is important to have your goals for this fair or event clear. This could include targets in the following categories:

Sales-related objectives, such as selling a certain number of products or achieving a minimum number of customer appointments after the show.

Network-related objectives, think of receiving (potential) clients, or introducing new products to your existing customers.

It is important that you make these goals SMART for you and your team. So that you can measure your results after your participation.

Before the exhibition

Thinking about your participation in an exhibition starts months before the actual exhibition takes place. The most important thing is that you are aware of your exhibiting objectives. On the following pages are a few examples of objectives that may be related to exhibiting: