Target group
With establishing the objective(s), it is important to also establish who the target audience is for the event or trade show participation.
Ask yourself whether participation is about approaching existing clients or rather meeting potential clients. Keep in mind the internal ranking, and objectives.
By thinking about this in advance, you can make a targeted list of companies and people you want to contact during the event or trade show.
Budget
What budget are you willing and able to spend on an exhibition or event? By carefully determining this in advance, you create a solid foundation for your project. We have shared special information on this topic HERE.
Target group
With establishing the objective(s), it is important to also establish who the target audience is for the event or trade show participation.
Ask yourself whether participation is about approaching existing clients or rather meeting potential clients. Keep in mind the internal ranking, and objectives.
By thinking about this in advance, you can make a targeted list of companies and people you want to contact during the event or trade show.
